Some Sample Ads From Recent Campaigns We've Run

LGBTQ Tourism Marketing Summary 2019

This summer, we've had the opportunity to work on some incredible LGBTQ+ tourism-focused campaigns, utilizing the full range of our capabilities, from hyper-targeting LGBTQ travelers living in specific parts of the world and wishing to travel to our client's destinations, to influencer and #ILoveGay marketing programs, leveraging strong content and the power of social media to spread our client's messages far and wide while still targeting LGBTQ travelers.

Client Summary: Disney Music Group's Out Artist Morgxn

We recently had the opportunity to work with the team at Hollywood Records, which is part of the Disney Music Group, to promote some of their LGBTQ+ music artists for the Pride 2019 season. The goal was stronger awareness of both their LGBTQ musical artists, and their Pride 2019 performance schedule all throughout the US.

LGBTQ Destination Influencer Programs

Take a look at some of the programs we managed with destinations recently, incorporating LGBTQ+ influencer content with targeted Facebook & Twitter advertising.

Whistler Pride 2018 Was Over The Top, with LGBTQ+ Influencers in the Mix
We had the opportunity to be a part of Whistler Pride 2018 (#WhistlerPride2018), produced by Dean Nelson and the folks at Tourism Whistler, with a wide variety of incredible partners along the way.
Before the event even started, we put together a mini-LGBTQ Influencer and New Media Conference... Matt Skallerud of Pink Media presented on some of the latest in LGBTQ Digital Marketing in 2018, including some updates on the #ILoveGay network. We then launched into a panel with some of the LGBTQ influencers Tourism Whistler was hosting for this event, including the Nomadic Boys, Kit Williamson and John Halbach of Eastsiders TV, the Couple of Men, and Vancouver new media socialites Josh Rimer and Barb Snelgrove.

LGBTQ Influencer Programs

Take a look at some of the programs we managed with clients recently, incorporating LGBTQ influencer content with targeted Facebook & Twitter advertising.

Comcast California and San Francisco Pride 2018
After a successful San Francisco Pride in 2017, Comcast CA decided to come back to San Francisco Pride for 2018 with the ambitious plan of leveraging the different touch points that Comcast / Xfinity / NBC Universal had to offer.

e-mail/social media hybrid campaigns we've done recently:

Take Advantage of What Philadelphia Has To Offer in 2018
Targeted to B-to-B audience in US Northeast
Fun Home - The National Theatre - April 18 to May 13, 2017
Targeted to DC LGBT audience
Enter for a chance to win a Tampa Bay getaway!
Targeted to LGBT travelers in US eastern and southern states
5 Reasons Why Borgata is your Wickedly Perfect Halloween Headquarters
Targeted to NYC LGBT audience
Be Yourself in Philadelphia
Targeted to B-to-B audience in US Northeast

Case Studies and Projects We've Done

Spain Tourism LGBT Online Marketing 2016
With so many world-class destinations marketing themselves to the LGBT traveler today, it's important for some of these destinations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today.
Gay Games 9
For the most recent Gay Games 9 held in Cleveland this past summer, the folks from Positively Cleveland, through their ad agency, contacted us for a comprehensive online campaign that targeted gays & lesbians in specific target markets considered strong candidates for Gay Games attendees coming to Cleveland. Our regional target markets included Fort Lauderdale, Toronto, Detroit and Columbus, and our overall theme for social media outreach were self-identified fans of LGBT sports, as well as LGBT individuals with an interest in sports.