What We Offer
Interpersonal Marketing Strategies - we work with you to develop a comprehensive media marketing strategy plan, incorporating traditional and digital PR, advertising and social media and bringing these strategies together into a unified marketing outreach.
Bringing social media expertise and implementation to advertising agencies and their clients.
Managing social media campaigns for clients.
Managing LGBT advertising campaigns, integrating social media with an overall marketing campaign, including editorial, print, television, e-mail marketing and banner ads.
Our Core Competencies and Strengths
Using social media in a way that ensures that all of the social media elements work together, from the blog to the Twitter, Facebook and LinkedIn accounts.
Using multiple platforms synergistically, ensuring that our social media techniques can be managed equally well via smartphone, laptop and tablet PCs.
Bringing a social media marketing strategy together with a more traditional online tools, including banner ads, editorial and e-mail.
Leveraging a strong foundation and set of relationships with key LGBT media players on local, national and international fronts as well as with media channels including online, print, radio and television.
Some of our Recent Accomplishments & Milestones
2015 marked our 20 year anniversary in the LGBTQ marketplace
2019 marks our 12th year in hosting the LGBTQ Marketing & Advertising conference in NYC, and the 5th year of its evolution into LGBT Week NYC (www.LGBTWeek.NYC)
The launch of LGBTQ Brand Voice (www.LGBTBrandVoice.com and our position as one of the leaders in the LGBTQ online advertising & marketing world, bringing together the various touch points of social media, targeted banner advertising, LGBTQ influencers, etc. into a single, unified and cohesive marketing campaign.
Some of our Past Online Accomplishments
We've been at the forefront of digital media since founding GayWired.com in 1995. We helped revolutionize gay media by creating the one of the first LGBTQ digital advertising platforms and media networks.
Online E-Commerce: we were the first LGBTQ company doing online retailing back in the mid-90s. We put a small variety of LGBT products online, including calendars, music CDs and CD ROMs, and for the holiday season of 1996, we were pleasantly surprised to see this incredibly huge, untapped interest in online retail sales. We expanded our inventory, and began working with companies such as 10% Productions and TLA Video to help them put their first products online and show them the power of online retailing in the LGBTQ community.
Online Dating: we put up the first LGBTQ online matchmaking service, focusing not on creating our own chat rooms and messaging program, but rather to work with existing software, which at the time was ICQ. We created an online, searchable database of gays & lesbians who were able to find one another and communicate instantly using our site and ICQ.
Social Media Integration: we developed one of the first sites that allows for social media integration between almost all Web 2.0 platforms, including blogs, YouTube, Flickr, Facebook, Twitter and more. What's unique about this platform is that it does not distribute and share social media content among friends, such as FriendFeed and Google Buzz, but rather it distributes and shares social media content among PEER GROUPS, allowing for people of similar interests to keep up-to-date and informed on what is most important to them.