Our Work Flow
Small Business Entry-Level Opportunities
We have a few opportunities highlighted below,
which summarize some of our entry-level programs you can start with us today!
Targeting an LGBTQ+ audience that has shown an interest in YOUR business category and/or region.
Campaigns starting at $500 per month.
Contact Us For More Info
For more information on our offer above, take a look at:
www.pinkmedia.lgbt/brochureSHORT/
The brochure above also estimates performance based on a $500 ad buy
across all platforms, including social media, e-mail and banner ads.
Corporate Partner Opportunities
(Click Here)
Supporting Links:
- View This Plan In Action!
- #ILoveGay Multimedia Network Strategy
- More about the #ILoveGay 360° Multimedia Network (PDF)
| Estimated impressions and reach for Pink Media / #ILoveGay outreach | |||
|---|---|---|---|
| Views | Clicks | CTR | |
| E-Mail Campaign | 10,000 | 200 | 2.0% |
| Banner Ads | 50,000 | 250 | 0.5% |
| Facebook & Twitter Ads | 20,000 | 400 | 2.0% |
| #ILoveGay Twitter 360° | 30,000 | 450 | 1.5% |
| Impressions | Engagement | ER | |
| Facebook & Twitter Ads | 20,000 | 1,000 | 5.0% |
| #ILoveGay Twitter 360° | 30,000 | 750 | 3.5% |
|
*Engagement: Likes, Comments and Shares / ER = Engagement Rate *Estimate is for a $500 monthly investment in each line item above | |||
| Recent Video campaign performance | ||||||
|---|---|---|---|---|---|---|
| Platform | Amount | Video Views | Cost per 1,000 video views | Impressions | CPM | |
| $100 | 7,353 | $13 | 17,870 | $6 | ||
| Facebook/Instagram | $100 | 2,570 | $39 | 12,347 | $8 | |
| YouTube | $100 | 1,836 | $54 | 77,103 | $1 | |
Social Media Reach from our #ILoveGay social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkMediaWorld and @ILoveGayViews) is now over 800,000+ followers on Twitter, Facebook, TikTok and Instagram combined.
- Twitter: 750,000+ followers
- Facebook: 25,000+ followers
- Instagram: 5,000+ followers
Two of our more recent campaigns based on this strategy had the following performance on Facebook and Twitter:
Campaign #1:
- Impressions on Facebook (including Instagram targeting): 189,567
- Engagement: 7,963
- Engagement Rate: 4.2%
- Link Clicks: 4,508
- Cost: $0.27 per click
- Impressions on Twitter: 59,504
- Engagement: 3,105
- Engagement Rate: 5.2%
- Link Clicks: 921
- Cost: $0.38 per click
Campaign #2:
- Impressions (including Instagram targeting): 21,612
- Reach: 12,860
- Link Clicks: 624
- Click Through Rate: 2.88%
- Comments: 22
- Shares: 29
- Engagement: 675
- Engagement Rate: 3.12%
- Basic Demographics: 73% men, 27% women
- Cost: $0.45 per click
Rule of Thumb: A $1,000 purchase in banner ads buys 100,000 impressions at $10 CPM. At a 0.1% click-through rate (CTR), clicks = 100 and cost is $10 cost per click (CPC). At a 1% CTR, clicks = 1,000 and cost is $1 CPC. For reference, Google search/text ads are typically $1-2 CPC.
| #ILoveGay 360° Multimedia Network |
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