Our Work Flow
Our primary LGBTQ marketing services fall into the following prioritization and work flow.
Clients typically begin with Level 1 services and grow from there, moving up to Level 2-4.
Small Business Entry-Level Opportunities
We have a few opportunities highlighted below,
which summarize some of our entry-level programs you can start with us today!
Targeting an LGBTQ audience that has shown an interest in YOUR business category and/or region.
Campaigns starting at $500 per month.
Contact Us For More Info
For more information on our offer above, take a look at:
The brochure above also estimates performance based on a $500 ad buy
across all platforms, including social media, e-mail and banner ads.
- View This Plan In Action!
- What is the #ILoveGay Twitter 360° Network
- More about the #ILoveGay Twitter 360° Network (PDF)
- Why Twitter? Because it's Infinitely Scaleable!!!
|Estimated impressions and reach for Pink Media / #ILoveGay outreach|
|Facebook & Twitter Ads||20,000||400||2.0%|
|ILoveGay Twitter 360°||30,000||450||1.5%|
|Facebook & Twitter Ads||20,000||1,000||5.0%|
|ILoveGay Twitter 360°||20,000||750||3.5%|
*Engagement: Likes, Comments and Shares / ER = Engagement Rate|
*Estimate is for a $500 monthly investment in each line item above
|Recent Video campaign performance|
|Platform||Amount||Video Views||Cost per 1,000 video views||Impressions||CPM|
Social Media Reach from our #ILoveGay social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkMediaWorld and @ILoveGayViews) is now over 600,000+ followers on Twitter, Facebook and Instagram combined.
- Twitter: 550,000+ followers
- Facebook: 25,000+ followers
- Instagram: 5,000+ followers
Two of our more recent campaigns based on this strategy had the following performance on Facebook and Twitter:
- Impressions on Facebook (including Instagram targeting): 189,567
- Engagement: 7,963
- Engagement Rate: 4.2%
- Link Clicks: 4,508
- Cost: $0.27 per click
- Impressions on Twitter: 59,504
- Engagement: 3,105
- Engagement Rate: 5.2%
- Link Clicks: 921
- Cost: $0.38 per click
- Impressions (including Instagram targeting): 21,612
- Reach: 12,860
- Link Clicks: 624
- Click Through Rate: 2.88%
- Comments: 22
- Shares: 29
- Engagement: 675
- Engagement Rate: 3.12%
- Basic Demographics: 73% men, 27% women
- Cost: $0.45 per click
Rule of Thumb: A $1,000 purchase in banner ads buys 100,000 impressions at $10 CPM. At a 0.1% click-through rate (CTR), clicks = 100 and cost is $10 cost per click (CPC). At a 1% CTR, clicks = 1,000 and cost is $1 CPC. For reference, Google search/text ads are typically $1-2 CPC.
|#ILoveGay Twitter 360° Network|