We'll be featuring a variety of blog posts and articles related to LGBTQ business topics and the world of new media (YouTube, podcasts, blogs and more).
We'll also be featuring blog posts and articles related to some of the latest in cutting-edge LGBTQ social media topics, including Facebook, Twitter, Instagram and LinkedIn.
Join Auston Matta, Marketing Manager of IGLTA, and Matt Skallerud, President of Pink Media, as we discuss the value of the LGBTQ+ traveler as we enter 2022, along with some marketing strategies and techniques to reach this demographic. IGLTA has recently completed an LGBTQ+ consumer travel survey, of which we'll be sharing some of the results.
Join us as we chat briefly about our capabilities in keeping YOUR company's story in front of a targeted LGBTQ+ audience 365 days per year. We know how to monitor social media for LGBTQ+ conversations about your business, as well as your product/service category (such as automotive, travel, finance, etc.).
What an amazing time for so many of us to have the opportunity to reconnect in the real world again, safely! Between the IGLTA Convention in Atlanta and the Connect Thrive Summit in Las Vegas, tied in with IPW, September became a month to remember!
I don't know about you, but next week's IGLTA Convention in Atlanta has more meaning than usual... for most of us, it's our first real convention/conference in the "real world" that we'll be attending since COVID struck in March 2020. Talking to other attendees, the build up of anticipation and excitement seems to be already taking hold for those who have made the choice to mask up, get our vaccines and head on down for an event that will be bringing one of the most dynamic sectors of the LGBTQ+ business marketplace together, TRAVEL!
We are pleased to announce our first #ILoveGay Today series of interviews edited into a longer form short-form documentary about LGBTQ+ bars and how they have adapted during the pandemic has been accepted into the Palm Springs Cinema Diverse LGBTQ+ film festival.
Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your website. Then include a link to this story in your press release + share via your own social media networks. Tag #ILoveGay on Twitter... we'll help spread the word as well.
We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what #ILoveGay offers globally as well... With a focus on just the LGBTQ+ community throughout the state, #ILoveGay Iowa is a new type of media company that brings to the forefront the voices of both LGBTQ+ organizations, as well as local LGBTQ+ Iowans, placing a more balanced emphasis on the content developed by both.
Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.
We have a variety of programming tracts we've brought online, including virtual advisory group discussions, workshop presentations, and expert panel discussions. Check out our LGBTQ+ PopOn program focused on travel and tourism in 2021.
We have a variety of programming tracts we've brought online, including virtual advisory group discussions, workshop presentations, and expert panel discussions. Check out our first LGBTQ+ PopOn program focused on the world of podcasting.
We wanted to take this time to add our 2-cents to include some of the amazing LGBTQ+ influencers and social media thought leaders in Atlanta as well, including Terrell and Jarius, two gay dads doing an amazing job of raising their two girls together while keeping it fun and classy on social media. And Malik Brown, a young, rising star in the world of Atlanta politics, who is now director of the Atlanta office of LGBTQ Affairs. Featured by Out Georgia, the Atlanta LGBTQ+ Chamber of Commerce include 100 LGBTQ+ movers and shakers in the Atlanta community, including Percy Brown. And Kia & Co's brand of comedy is putting entertainment more and more on the map for those of us outside Atlanta to see just a glimpse of the amazing talent coming out of Atlanta today.
We found this case study on how Twitter helped launch "Love, Victor" on Hulu a perfect analysis of some of the strategy we've been using here at Pink Media over the past few years. Focusing on the pre-release of the series/film with a well-made, sneak peak trailer starts a campaign that can be carried forward for months with additional series/film content, watch parties, cast interviews and additional advertising using Twitter's video website cards. We then translate that success into other social media platforms as well, including Facebook and Instagram... tapping into our team's strengths here at Pink Media and the #ILoveGay Network!
We invite you to take a look at how LGBTQ+ PopUp has evolved, with the newly renamed LGBTQ+ PopOn. We've had an amazing response to this LGBTQ+ Virtual Advisory Group from our initial posts online via social media. We've been brainstorming as to how to incorporate everyone who has shown interest into our Virtual Advisory Group without it becoming too large and unwieldy. Our thoughts are that we have an ultimate goal of creating strong sub-groups (Specialist Circles) in the future, focused on travel, sports, finance, etc., as well as regionally. If you're a professional in the world of LGBTQ+ advertising, marketing, social media, PR and new media, we would like to invite you to be a part of this as well.
More people than ever have cut the cord and are watching television on Internet connected TVs. That includes Netflix, Amazon, Roku, Sling, Samsung TV, and more. To date, there are over 400M connected TVs in 80% of US homes. LGBTQ streaming television leaders are emerging, such as Revry TV. With technology today, you can reach your targeted LGBTQ audience across Revry, as well as almost all other Connected TV channels, which include CNN, Bravo, Logo, Food Network, HGTV and more. Those same advertising opportunities we offer via hyper-targeted banner advertising, mobile advertising & social media marketing, are now available in targeting your audience on Connected TVs as well.
This summer, we've had the opportunity to work on some incredible LGBTQ tourism-focused campaigns, utilizing the full range of our capabilities, from hyper-targeting LGBTQ travelers living in specific parts of the world and wishing to travel to our client's destinations, to influencer and #ILoveGay marketing programs, leveraging strong content and the power of social media to spread our client's messages far and wide while still targeting LGBTQ travelers.
We recently had the opportunity to work with the team at Hollywood Records, which is part of the Disney Music Group, to promote some of their LGBTQ music artists for the Pride 2019 season. The goal was stronger awareness of both their LGBTQ musical artists, and their Pride 2019 performance schedule all throughout the US.
With all of the excitement coming to New York City in 2019 with World Pride and the 50th Anniversary of Stonewall, we are pleased to announce that LGBT Week NYC will be held June 17-28, 2019, over a 2-week period, as an official partner of #WorldPride2019!
Over the years, we've had the opportunity to work with some incredible partners along the way. In the world of programmatic, digital ad buying, we were doing this in-house successfully for a number of years, but after we met Jeff Hastedt and his team from Brkthru Digital, we realized we had A LOT to learn about how to take hyper-targeting of the LGBTQ consumer via banner ads to a whole, new level!
A lot has evolved over the years when it comes to LGBTQ online media. In this blog post, we take a deeper dive into the evolution of website traffic and where it comes from, ranging from bookmarked links to search to social media. We also explore social media engagement and how it relates to visibility across the various platforms, including Facebook, Twitter, Instagram and LinkedIn.
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Malta LGBT+ Tourism Conference 2018
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Some Pink Media Excerpts from our Brand | Pride Interview
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Our Pink Media Interview in BEQ Magazine
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Comcast Flexes Its Integrated Marketing Muscles for San Franscisco Pride
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T-Mobile goes all out for Pride
- LGBTBiz.PinkBananaMedia.com
- Blog.PinkBananaWorld.com
- #ILoveGay.BIZ Blog
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Marketing.PinkBananaMedia.com
- LGBTTravelBlog.GayMonde.com
- ILoveGay.NET
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