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LGBTQ Business Blog & Articles

We'll be featuring a variety of blog posts and articles related to LGBTQ business topics and the world of new media (YouTube, podcasts, blogs and more).

LGBTQ Social Media Topics

We'll also be featuring blog posts and articles related to some of the latest in cutting-edge LGBTQ social media topics, including Facebook, Twitter, Instagram and LinkedIn.

LGBTQ+ Media Companies: Content Creators or Content Distributors?

Learn More In order for media companies to survive in this decade, they need to modify their business model to realize that the "distribution" side of their business has become an ever-evolving and ever-growing pillar in their business landscape. Sometimes a story has over 100 different locations online that it is being run... how it is distributed, both by the media companies' social media platforms and online individuals and influencers sharing that content, is fast becoming the dominant part of a media company's content outreach mix.

 

Pride as a Tactic, Not Just a Strategy:
Targeting LGBTQ+ Audiences Year-Round

Learn More During this presentation, we will explore different ways destination organizations keep their communities and residents in front of LGBTQ+ travelers year-round. We'll walk through the basics including targeted LGBTQ+ advertising and monitoring conversations specific to your region, as well as discuss how to engage with relevant user-generated content, bringing your destination organization into these LGBTQ+ conversations. We'll also highlight some of the various niche groups within the LGBTQ+ travel community that can be reached, including the circuit party crowd, parents, sports fans and more.

 

Is It Time To Rethink Your PR Strategy?

Learn More It's this new marketing environment, especially as it pertains to social media, that we are focusing on. Press releases should now be split into two components: the press release itself, and the press release posted on the PR company's website in the form of an article. This article must have links, photos, and videos embedded into this article so that it captures the attention of the reader. To further guarantee that LGBTQ+ media pick up the story, there should be additional links to high-resolution photos, as well direct links to videos that can easily be embedded on other sites.

 

#ILoveGay Today Video is now on Spotify

Learn More Spotify has recently announced an upgrade to its podcasts, now allowing for video podcasts to be included as well. With Spotify's amazing reach, we're happy to announce that our #ILoveGay Today show's videos have a new home on Spotify, as well as being available on YouTube and Facebook, with smaller clips being displayed on Twitter, Instagram and LinkedIn.

 

Facebook Ads: Tactics & Strategy

Learn More Our team doesn't just "boost a post" to your Facebook page's followers... we take it several steps further and create an audience that is specific to your target LGBTQ+ demographic. The example shown here is targeting LGBTQ+ travelers who live in New York and have shown an interest in travel to Spain. Including other platforms such as mobile apps, banner ads and video, we can drill down even further, reaching specifically adventure travelers, cruise travelers, first class airline travelers, etc.

 

Niche Market Targeting Spotlight: BEARS

Learn More There are a myriad of communities within the millions of LGBTQ+ people online, ranging from theatre lovers, sports fans, auto enthusiasts, movie lovers and more. One of the strongest is the BEAR community. Not only do we have a strong online presence with our #ILoveGay network on Twitter... we also work closely with some of the strongest LGBTQ+ media focusing specifically on the BEAR community.

 

Health & Wellness Marketing Programs

Learn More The Health & Wellness category has become one of our top performers in 2022. We specialize in working with clients to develop their online LGBTQ+ targeted marketing strategy. This often includes mobile app targeting, video placements and targeted social media outreach, which resonates extremely well with health and wellness organizations. Our company has been in the LGBTQ+ online advertising marketplace for 27+ years now, and we'd like to put that experience to use for your organization as well.

 

Our Top LGBTQ+ Marketing Programs for 2022

Learn More Introducing our most popular LGBTQ+ advertising & marketing offerings in 2022, as businesses ranging from destinations to film, from music to health... begin LGBTQ+ outreach again, being creative with less $$$ to spend by focusing more carefully on their exact LGBTQ+ demographic.

 

IGLTA & Pink Media: LGBTQ+ Travel Marketing

Learn More Join Auston Matta, Marketing Manager of IGLTA, and Matt Skallerud, President of Pink Media, as we discuss the value of the LGBTQ+ traveler as we enter 2022, along with some marketing strategies and techniques to reach this demographic. IGLTA has recently completed an LGBTQ+ consumer travel survey, of which we'll be sharing some of the results.

 

LGBTQ+ Advertising, Marketing, Social Media & PR for 2022

Learn More Join us as we chat briefly about our capabilities in keeping YOUR company's story in front of a targeted LGBTQ+ audience 365 days per year. We know how to monitor social media for LGBTQ+ conversations about your business, as well as your product/service category (such as automotive, travel, finance, etc.).

 

September 2021 Was All About LGBTQ+ Travel

Learn More What an amazing time for so many of us to have the opportunity to reconnect in the real world again, safely! Between the IGLTA Convention in Atlanta and the Connect Thrive Summit in Las Vegas, tied in with IPW, September became a month to remember!

 

See you in Atlanta for the IGLTA Convention

Learn More I don't know about you, but next week's IGLTA Convention in Atlanta has more meaning than usual... for most of us, it's our first real convention/conference in the "real world" that we'll be attending since COVID struck in March 2020. Talking to other attendees, the build up of anticipation and excitement seems to be already taking hold for those who have made the choice to mask up, get our vaccines and head on down for an event that will be bringing one of the most dynamic sectors of the LGBTQ+ business marketplace together, TRAVEL!

 

#ILoveGay Views LGBTQ+ Bars short film accepted into Palm Spring's Cinema Diverse LGBTQ+ Film Festival

Learn More We are pleased to announce our first #ILoveGay Today series of interviews edited into a longer form short-form documentary about LGBTQ+ bars and how they have adapted during the pandemic has been accepted into the Palm Springs Cinema Diverse LGBTQ+ film festival.

 

Tip of the Day: Post Your Press Release On Your Site or Blog

Learn More Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your website. Then include a link to this story in your press release + share via your own social media networks. Tag #ILoveGay on Twitter... we'll help spread the word as well.

 

Introducing #ILoveGay Iowa... part of the #ILoveGay Network

Learn More We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what #ILoveGay offers globally as well... With a focus on just the LGBTQ+ community throughout the state, #ILoveGay Iowa is a new type of media company that brings to the forefront the voices of both LGBTQ+ organizations, as well as local LGBTQ+ Iowans, placing a more balanced emphasis on the content developed by both.

 

Are you practicing "Socialist Media"?

Learn More Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.

 

LGBTQ+ PopOn: Travel & Tourism in 2021

Learn More We have a variety of programming tracts we've brought online, including virtual advisory group discussions, workshop presentations, and expert panel discussions. Check out our LGBTQ+ PopOn program focused on travel and tourism in 2021.

 

LGBTQ+ PopOn: Podcasting

Learn More We have a variety of programming tracts we've brought online, including virtual advisory group discussions, workshop presentations, and expert panel discussions. Check out our first LGBTQ+ PopOn program focused on the world of podcasting.

 

NY Times Article on Atlanta as the New Influencer Capital of America

Learn More We wanted to take this time to add our 2-cents to include some of the amazing LGBTQ+ influencers and social media thought leaders in Atlanta as well, including Terrell and Jarius, two gay dads doing an amazing job of raising their two girls together while keeping it fun and classy on social media. And Malik Brown, a young, rising star in the world of Atlanta politics, who is now director of the Atlanta office of LGBTQ Affairs. Featured by Out Georgia, the Atlanta LGBTQ+ Chamber of Commerce include 100 LGBTQ+ movers and shakers in the Atlanta community, including Percy Brown. And Kia & Co's brand of comedy is putting entertainment more and more on the map for those of us outside Atlanta to see just a glimpse of the amazing talent coming out of Atlanta today.

 

Launching a Film/TV Series on Social Media in 2021

Learn More We found this case study on how Twitter helped launch "Love, Victor" on Hulu a perfect analysis of some of the strategy we've been using here at Pink Media over the past few years. Focusing on the pre-release of the series/film with a well-made, sneak peak trailer starts a campaign that can be carried forward for months with additional series/film content, watch parties, cast interviews and additional advertising using Twitter's video website cards. We then translate that success into other social media platforms as well, including Facebook and Instagram... tapping into our team's strengths here at Pink Media and the #ILoveGay Network!

 

LGBTQ+ PopOn - Virtual Marketing Advisory Group

Learn More We invite you to take a look at how LGBTQ+ PopUp has evolved, with the newly renamed LGBTQ+ PopOn. We've had an amazing response to this LGBTQ+ Virtual Advisory Group from our initial posts online via social media. We've been brainstorming as to how to incorporate everyone who has shown interest into our Virtual Advisory Group without it becoming too large and unwieldy. Our thoughts are that we have an ultimate goal of creating strong sub-groups (Specialist Circles) in the future, focused on travel, sports, finance, etc., as well as regionally. If you're a professional in the world of LGBTQ+ advertising, marketing, social media, PR and new media, we would like to invite you to be a part of this as well.

 

Archives

  - LGBTQ+ Connected TV Advertising
  - LGBTQ Tourism Marketing Summary 2019
  - Client Summary: Disney Music Group's Out Artist Morgxn
  - LGBTQ Week NYC 2019
  - Our Pink Media Partner: Brkthru Digital
  - LGBTQ Media - Power, Performance & Perception
  - Malta LGBT+ Tourism Conference 2018
  - Some Pink Media Excerpts from our Brand | Pride Interview
  - Our Pink Media Interview in BEQ Magazine
  - Comcast Flexes Its Integrated Marketing Muscles for San Franscisco Pride
  - T-Mobile goes all out for Pride

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