We'll be featuring a variety of blog posts and articles related to LGBTQ business topics and the world of new media (YouTube, podcasts, blogs and more).
We'll also be featuring blog posts and articles related to some of the latest in cutting-edge LGBTQ social media topics, including Facebook, Twitter, Instagram and LinkedIn.
We have a variety of programming tracts we've brought online, including virtual advisory group discussions, workshop presentations, and expert panel discussions. Check out our first LGBTQ+ PopOn program focused on the world of podcasting.
We wanted to take this time to add our 2-cents to include some of the amazing LGBTQ+ influencers and social media thought leaders in Atlanta as well, including Terrell and Jarius, two gay dads doing an amazing job of raising their two girls together while keeping it fun and classy on social media. And Malik Brown, a young, rising star in the world of Atlanta politics, who is now director of the Atlanta office of LGBTQ Affairs. Featured by Out Georgia, the Atlanta LGBTQ+ Chamber of Commerce include 100 LGBTQ+ movers and shakers in the Atlanta community, including Percy Brown. And Kia & Co's brand of comedy is putting entertainment more and more on the map for those of us outside Atlanta to see just a glimpse of the amazing talent coming out of Atlanta today.
We found this case study on how Twitter helped launch "Love, Victor" on Hulu a perfect analysis of some of the strategy we've been using here at Pink Media over the past few years. Focusing on the pre-release of the series/film with a well-made, sneak peak trailer starts a campaign that can be carried forward for months with additional series/film content, watch parties, cast interviews and additional advertising using Twitter's video website cards. We then translate that success into other social media platforms as well, including Facebook and Instagram... tapping into our team's strengths here at Pink Media and the #ILoveGay Network!
We invite you to take a look at how LGBTQ+ PopUp has evolved, with the newly renamed LGBTQ+ PopOn. We've had an amazing response to this LGBTQ+ Virtual Advisory Group from our initial posts online via social media. We've been brainstorming as to how to incorporate everyone who has shown interest into our Virtual Advisory Group without it becoming too large and unwieldy. Our thoughts are that we have an ultimate goal of creating strong sub-groups (Specialist Circles) in the future, focused on travel, sports, finance, etc., as well as regionally. If you're a professional in the world of LGBTQ+ advertising, marketing, social media, PR and new media, we would like to invite you to be a part of this as well.
More people than ever have cut the cord and are watching television on Internet connected TVs. That includes Netflix, Amazon, Roku, Sling, Samsung TV, and more. To date, there are over 400M connected TVs in 80% of US homes. LGBTQ streaming television leaders are emerging, such as Revry TV. With technology today, you can reach your targeted LGBTQ audience across Revry, as well as almost all other Connected TV channels, which include CNN, Bravo, Logo, Food Network, HGTV and more. Those same advertising opportunities we offer via hyper-targeted banner advertising, mobile advertising & social media marketing, are now available in targeting your audience on Connected TVs as well.
This summer, we've had the opportunity to work on some incredible LGBTQ tourism-focused campaigns, utilizing the full range of our capabilities, from hyper-targeting LGBTQ travelers living in specific parts of the world and wishing to travel to our client's destinations, to influencer and #ILoveGay marketing programs, leveraging strong content and the power of social media to spread our client's messages far and wide while still targeting LGBTQ travelers.
We recently had the opportunity to work with the team at Hollywood Records, which is part of the Disney Music Group, to promote some of their LGBTQ music artists for the Pride 2019 season. The goal was stronger awareness of both their LGBTQ musical artists, and their Pride 2019 performance schedule all throughout the US.
With all of the excitement coming to New York City in 2019 with World Pride and the 50th Anniversary of Stonewall, we are pleased to announce that LGBT Week NYC will be held June 17-28, 2019, over a 2-week period, as an official partner of #WorldPride2019!
Over the years, we've had the opportunity to work with some incredible partners along the way. In the world of programmatic, digital ad buying, we were doing this in-house successfully for a number of years, but after we met Jeff Hastedt and his team from Brkthru Digital, we realized we had A LOT to learn about how to take hyper-targeting of the LGBTQ consumer via banner ads to a whole, new level!
A lot has evolved over the years when it comes to LGBTQ online media. In this blog post, we take a deeper dive into the evolution of website traffic and where it comes from, ranging from bookmarked links to search to social media. We also explore social media engagement and how it relates to visibility across the various platforms, including Facebook, Twitter, Instagram and LinkedIn.
Pink Media was proud to be a part of, and support, the first LGBT+ Tourism Summit in Malta, which attracted the participation of the country's Minister for European Affairs and Equality, the Hon. Dr. Helena Dalli. International experts discussed market developments, new marketing strategies and the economic prospects for Malta, the top-rated country on the ILGA Europe Rainbow Map and Index 2018. The Malta Tourism Authority worked together with ITB Berlin to present the educational event and featured presentations from several IGLTA members, such as Barcelona Turisme, Community Marketing & Insights and Gen C Traveller.
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride. The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Media and the #ILoveGay Network.
Pink Media connects with LGBTQ consumers... helps companies look beyond marketing metrics and see the people behind the numbers to reach LGBTQ consumers.
As Pride Month comes to an end, the slew of marches, celebrations, and events that commemorate the progress made by the LGBT community in pursuit of equality, as well as challenges of the past and those to come, slowly leave the calendar. Many brands and corporations have progressively played a more prominent role in the organization and sponsoring of such events as the years have gone by. This has not been without controversy, as many in the LGBT community worry if the role of corporate sponsors in Pride events has led to a change in what Pride signifies for both LGBT persons and allies in the 21st century.
After a successful San Francisco Pride in 2017, Comcast CA decided to come back to San Francisco Pride for 2018 with the ambitious plan of leveraging the different touch points that Comcast / Xfinity / NBC Universal had to offer.
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