Client Summary: Disney Music Group's Out Artist Morgxn
HOME | Blog | Client Summary: Disney Music Group's Out Artist Morgxn
We recently had the opportunity to work with the team at Hollywood Records, which is part of the Disney Music Group, to promote some of their LGBTQ music artists for the Pride 2019 season. The goal was stronger awareness of both their LGBTQ musical artists, and their Pride 2019 performance schedule all throughout the US.
#GayNashville If you're headed to see the @Arizona concert tonight at the @CanneryBallroom, make sure to get there early & catch @ILoveGayMusic's new IT-Boy @Morgxn
— ILoveGay Tennessee (@ILoveGayTN) May 17, 2019
Here's his @Spotify playlist to get you ready for his beats#FindSomeoneTour #HolyWaterhttps://t.co/N2vLealIgh pic.twitter.com/N9YhjhSAKX
One of their artists we promoted was Morgxn. This campaign focused on our #ILoveGay Twitter Network first, and included targeted, boosted posts on Facebook as well, targeting an LGBTQ music-loving audience that had shown an interest in music genres similar to that which Morgxn played.
#NewMusicFriday: @Morgxn releases what @BillboardPride calls "the Most Personal Song He's Ever Written," A NEW WAY:
— ILoveGay Music ?? (@ILoveGayMusic) May 18, 2019
"We don’t need a fire to make a change
Hold up - There must be a new way"@ILoveGayLGBT #FindSomeoneTour #ANewWay
Listen here:https://t.co/cQzefOLInP pic.twitter.com/8cJ70DjKUv
We were able to partner with Alexander Rodriguez, a prominent LGBTQ entertainment writer and on-air personality, to conduct an interview with Morgxn, which became our content marketing focus for both Morgxn's work and his 2019 Pride performance schedule. With Alexander's additional media reach, this article also appeared in the June 2019 issue of GED Magazine, both in print and online, and is scheduled to appear in Instinct Magazine shortly.
Morgxn: The #ILoveGay Interview
The campaign garnered 105,243 social media impressions, along with 3,883 video views. Engagement was 1,091 comments, likes and shares, resulting in a 1.04% engagement rate and a 0.55% click-through rate.
While the campaign for Morgxn was solely an awareness campaign, it allowed us to use profiles from our #ILoveGay network to focus attention on all of his performance locations... from Vancouver to Houston, Philly to NYC... and place him and his music in front of an engaged, relevant audience that would appreciate his music. After the tour and the campaign ended, Morgxn announced his first solo tour. We couldn't be happier for him!
Are you interested in being a part of these LGBTQ conversations? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.
To view a variety of LGBTQ Music-themed case studies, take a look at some of the client work presented here. Also, take a look at more detailed information on our LGBTQ Music Marketing Strategy found here.
Supporting Information
- Entry-Level, Influencer-Related Marketing Programs & Pricing
- #ILoveGay Twitter 360° Network Package w/Pricing
- Our LGBTQ Marketing & Advertising Services
- Our Market Specializations
