Pink Media - Content as Advertising

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Hi, this is Matt Skallerud, President of Pink Media.

I wanted to talk about some of the early successes we've had with the #ILoveGay Content Marketing Ad Network, and how these successes can illustrate ways in which we can customize and apply our LGBTQ+ marketing strategies to work for you.

It turns out we've been applying this content marketing strategy to client projects for a few years now. Visit Palm Springs, an early adopter of cutting edge strategies to reach the LGBTQ+ travel market, hired us years ago to work with influencers and content creators who already had some solid, recent LGBTQ+ travel content about Palm Springs. We worked with Ravi Round The World, The Nomadic Boys and Two Bad Tourists to update their Palm Springs content and promote it via their strongest media channels, including social media, their online blogs, email, video and mobile outreach. This campaign, where we were working directly with the influencers and content creators for both their content and their media distribution, was quite successful in reaching a wide yet targeted LGBTQ+ travel audience that helped to promote Visit Palm Springs along the way. We also worked with this content as part of a targeted social media ad campaign as well.

Fast forward to today and this strategy is being expanded to include even more LGBTQ+ content creators with Palm Springs content that they can promote via their media networks on behalf of Visit Palm Springs, and that we can utilize as fresh content for our Visit Palm Springs advertising campaign.

Moving forward, just imagine the possibilities for your destination. For Palm Springs, Palm Springs Pride just happened this past weekend. The amount of user-generated content created by individuals, influencers, content creators, media and more is huge. Tapping into some of the best of that content and utilizing it as content advertising can allow Visit Palm Springs to have authentic, relevant content to promote 24/7, 365 days per year.

Anyone in the LGBTQ+ travel industry would have seen a huge amount of content posted over the past two weeks around the end of October 2024. The content produced during the recent IGLTA Convention in Osaka, Japan, including both by attendees and influencers / content creators, was overwhelming, to say the least, and really showcased the best of LGBTQ+ travel all throughout Japan, including Hokkaido, Tokyo, Kyoto, Fukuyama, Osaka and more. But as November 2024 rolls along, this content is fading away fast. A campaign utilizing some of our content marketing ad strategy could keep that content front and center to a targeted LGBTQ+ travel audience 24/7, 365 days per year as well, just like Palm Springs and other destinations.

This strategy is not limited to just destinations... it can work for a wide variety of businesses ranging from the film, music and book industry to the health industry and more. Returning to the world of travel, we have implemented this strategy for LGBTQ+ riverboat cruises in Europe, teaming up with LGBTQ+ influencers, content creators and media, as seen in this example of a Bear World Magazine content marketing promotion for BearCruise.com.

If this sounds exciting to you, and you'd like to pursue taking a more cutting-edge and current approach to LGBTQ+ advertising of your product or service, give us a call or e-mail us today. We'd love to work with you!

Are you interested in being a part of these LGBTQ+ conversations? We work with any budgets... call us at (323) 963-3653 or contact us here to get started.